About UniGuide


“The happiness of the bee and dolphin is to exist. For man, it is to know that and wonder at it.”
– Jacques Cousteau

Hello! Welcome to UniGuide. At the heart, UniGuide is an exploration of our relationship with nature and why we are here.

Throughout human history, nature has played a powerful role in shaping who we are. Yet in more recent times, we have played a forceful role in shaping nature – to the point of harm in many respects.

Redwood tree and UniGuide founder, Kristen Stanton, feeling humbled, Northern California.

How it is that we have become so disconnected from nature, animals, and each other that we’ve allowed ourselves to become so destructive? The stories and guides on UniGuide invite us to pause, reflect, and consider this question. They also invite us to wonder and to get back in touch with who we are and how we relate to life on Earth.

Of course, there are practical, material reasons for living in ways that are healthy for ourselves, animals, and our planet. For example, mitigating the impacts of climate change is one massive practical example. Yet there are spiritual reasons too.

In essence, we are all spiritual beings who are here on Earth to learn and evolve. What are we evolving to? In part, it’s to an awareness of the union of everything – that all life is interconnected.

Some call this connection a union with God or achieving spiritual enlightenment. Others might call it connecting with their higher power, source, or even universal love. As we learn and evolve on Earth, understanding and caring for others, protecting biodiversity, and evolving spiritually puts us on the path to enlightenment.

For Nature Lovers and Spiritual Seekers

UniGuide is dedicated to nature lovers and spiritual seekers. On UniGuide, you’ll find stories and guides about mythology and folklore, the environment, nature symbolism, animal meanings, spirituality, eco-friendly living, and more. Our mission is to offer you content that helps your mind, body, and spirit to thrive.

Giving Back

UniGuide donates 1% of revenue to animal welfare, wildlife conservation, and environmental protection nonprofits. For 2021, we donated to the Audubon Society, the Center for Biological Diversity, the Rainforest Action Network, and Sea Shepherd.

In addition, we do our best to reduce the carbon emissions from UniGuide’s operations. We view this as having the privilege of doing business on Planet Earth. When we can’t eliminate carbon emissions altogether, we pay to offset those emissions through carbon offset programs. For 2021, we offset UniGuide’s greenhouse gas emissions by donating to Native.

About UniGuide’s Founder, Kristen M. Stanton

Kristen and Roo at Spring Lake
Kristen and her late dog, Roo.

As a lifelong animal and nature lover, Kristen started UniGuide to educate herself and to help others live in a way that was more harmonious with other people, animals, and our planet.

Before starting UniGuide, Kristen was an independent marketing consultant. Recent clients include Niantic, Inc., the developer of the mobile augmented reality games Pokémon GO, Harry Potter: Wizards Unite, and Ingress; and Gamma Law, a law firm that serves companies in the fields of blockchain, AR/VR, and other emerging technologies.

Before striking out on her own, Kristen was a full-time marketing executive in the tech industry, working for companies such as Picarro, Inc., a provider of scientific instruments and software solutions that measure greenhouse gas concentrations, trace gases, and stable isotopes for a broad array of scientific applications.

As an avid supporter of innovation in clean technologies, Kristen also helped to start and then served as the marketing and grants chair for the Cleantech Open, a nonprofit accelerator for cleantech startups. A proponent of environmental education, she also volunteered and raised money for the Bay Area Wilderness Training Climbing for Kids charity.

Kristen earned her BAs in geography in environmental studies and English from San Francisco State University. During college, she did an internship with the Earth Island Institute and canvassed door-to-door for Greenpeace. She earned her MBA in marketing from the University of San Francisco.