“We’re committed to leaving the world better than we found it… We’re going to keep pushing the boundaries of what is possible with the materials in our products, the way we recycle them, our facilities, and our work with suppliers to establish new creative and forward-looking sources of renewable energy because we know the future depends on it.”
–Tim Cook, CEO of Apple
We replace our cell phones, on average, every two years. This, as you can imagine, creates a lot of waste. But what do you do with your old cell phone once it dies – or, more realistically, when it’s still alive but you want the newer, fancier model? Well, if you own an iPhone, you can now turn it over to Daisy, who will recycle it for you.
Daisy, a robot created by engineers at Apple, can take apart practically any iPhone (nine models to be exact) and sort the components so they can be re-used. Daisy can do this at a rate of about 200 iPhones per hour. This is a good thing, since we buy about 217 million of these puppies every year. At this consumption rate, we’ll be keeping Daisy pretty busy. Right now, one Daisy robot is operating in Austin, Texas and soon another will be in the Netherlands.
Other good news happened on the cell phone recycling front this week when a research team at the University of British Columbia shared their findings about perfecting a process to efficiently separate fiber glass and resin materials in cell phones. Traditionally, these materials have been impossible recycle and ended up being discarded as waste.
Here’s a Video of Daisy in Action – Recycling iPhones
Video compliments of JBey4you.
Right now, Apple is enticing its customers to turn in their used iPhones with a give-back program. According to Brian Heater at TechCrunch, from now until April 30th, for every iPhone or other Apple device turned in, Apple will make a donation to Conservation International.
You can turn in your used iPhone or Apple device here. When you turn it in, you can get a deal on an upgrade.
Apple Is Now Powered 100% by Renewable Energy
Another reason to respect Apple – they announced on April 9th that the company now runs on 100% clean, renewable energy. This includes all of their retail stores, offices, and data centers, as well as co-located facilities in 43 countries, including the U.S., the U.K., China, and India.
I can’t help thinking that hippie Steve Jobs is smiling down from Heaven.