Daphna Nissenbaum, an Israeli entrepreneur, has produced a viable, eco-friendly alternative to the ubiquitous plastic bag. As a mom and the cofounder and CEO of TIPA Corporation, Daphna was hyper-focused on the environmental problems caused by plastic packaging.
In an interview in InsightSuccess, she said, she realized “the world will need a package that is not based on plastic, but one that will break down by itself post-consumption. So, I went out jogging and challenged myself to work out a solution, thinking the idea is somewhere right in front of me.”
Here’s a video from Produrable about Daphna talking about her eco-friendly, compostable packaging:
The result? TIPA produced an almost transparent material that is a blend of polymers that will break down in industrial composting environments within 180 days of disposal. The new material can be used to package fruits and vegetables, as well as dry goods. Already, TIPA is producing a variety of bag styles with the material.
British supermarket chain Waitrose is using TIPA’s compostable bags exclusively for all the loose fruits and vegetables they sell. “We are committed to making all of our own packaging widely recyclable, reusable, or home-compostable by 2023,” said Waitrose’s Nikki Grainge, the company’s partner and packaging developer.
While compostable produce bags won’t solve the plastics pollution crisis, they’re a big step in the right direction. According to the Center for Biodiversity, Americans alone use 100 billion plastic bags per year. And not only do these conventional plastic bags never fully decompose, but instead break into tiny, toxic microplastics, they also use a lot of petrochemicals in their production – the equivalent of driving one mile.
According to TIPA’s research, of the 8.3 billion tons of virgin plastic that has been produced globally, about 72% has been used only once before being disposed of in landfill, incinerators, or the natural environment.
“Our goal at TIPA has always been to develop fully compostable packaging,”
Daphna said. “Along the way, there were people trying to persuade us to compromise and to make partially compostable, or recyclable products. But even though there was a risk of losing the company, we stuck to our core idea and weren’t swayed by where the industry was trying to push us.”